Arizona Title Loans Ad
Here is the video, below.
This ad was not very effective for me at all. Honestly, I didn't really understand the ad. I mean, I understood it - but I didn't get how it would make any one want to get loans from this place rather then some other place. The audience is obviously men, and probably young adults. It's appeals were really all emotional, so ethos based. Without that appeal, this ad would be nothing. I think that this ad was trying to appeal to the thought that it is, like it says, no strings attached. However, the way they portrayed that was by a woman, who was attached to the man (in one way or another, it doesn't really say why) and it turns out to be the lesser attractive woman. This would appeal to a guy who maybe has had that happen to him before. The purpose is to get the audience to want this loan company, because they would not pull strings out after the fact.
It, however, was very ineffective on me.
Thanks!
I have to agree. This advertisement would not sway me in any way. It was kind of funny, in the stupid way, but that's about it. Very ineffective for me as well.
ReplyDeleteI feel the same way, why would I want to get a loan from this place! The commercial seemed to be very corny. Did not make sense at all.
ReplyDeleteI also agree although it made me laugh a little it in no way made me want to go use this company. It actually didn't even make me think about the company just the short funny part. I see where they were going with the emotional appeal but it wasn't effective at all.
ReplyDeleteHello Elizabeth,
ReplyDeleteI agree with you that I didn’t understand the commercial but I understood it- I think that they were trying to be funny but it came off as cheesy to me. This commercial would not get my business or make me want to use their services in truth and would not want a loan from them. The commercial made me forget what I was watching and what type of service that the company did until the end when the voice-over guy came on to explain. I really liked your post!